Indian Motorcycle Company News
Update to the Indian Motorcycle Community (KINGS MOUNTAIN, N.C.--(BUSINESS
WIRE)--July 20, 2006)
Indian®
Motorcycle Company is pleased to announce that
it will be revving up its engine in a new home.
After carefully reviewing location options throughout
the United States, Indian® has selected a factory
in Kings Mountain, North Carolina, where it will
place its world headquarters.
The site, located in Cleveland County, 37 miles
west of downtown Charlotte, includes 11 acres
of property and a 40,000 square foot manufacturing
facility which is expandable to 125,000 square
feet. "We believe Cleveland County and the greater
Charlotte area are a perfect fit for Indian® Motorcycle
Company and we're proud to call this area home,"
said Indian Chairman, Stephen Julius. "We are
in the heart of our nation's powersports industry,
with access to design, engineering and mechanical
talent, world-class suppliers, motorsport education
centers and year-round motorcycle riding weather.
In addition, this area provides us with economic
advantages, including a low overall cost of doing
business, which was aided by a strong incentive
package provided by Cleveland County and by the
State of North Carolina."
The announcement of the factory site marks the
official re-launch of Indian® Motorcycle Company,
America's oldest and most iconic motorcycle brand,
founded in 1901. In preparation for Indian's re-launch,
management has spent considerable time over the
last two years researching the American motorcycle
market and learning from the successes and failures
of other market entrants. In particular, Indian
has studied the tremendous growth of Harley-Davidson
from near-bankruptcy in the early 1980's to a
multi-billion dollar success story today. However,
Indian is intent on slowly carving out its own
niche in the large and growing heavyweight cruiser
motorcycle market. There is a considerable consumer
base for a premium line of motorcycles under the
Indian Motorcycle brand, which has an almost cult-like
status amongst many consumers. The company will
focus on supplying genuine, American made, motorcycles
which are beautifully designed, made of the highest
quality materials, reliable and supported by a
qualified dealer network.
Over the next 12 months, Indian will focus on
design, engineering and testing activities, with
the objective of introducing the famed Indian®
Chief® motorcycle in the second half of 2007.
To head up its product development team, Indian
has hired Geoffrey Burgess, a world-renowned motorcycle
engineer and product development expert. Geoff
was most recently the Chief Technology Officer
at Global Motorsports Group ("GMG"), owner of
Custom Chrome, a provider of parts and accessories
to the American V-twin motorcycle market. Prior
to GMG, Geoff was head of product development
at S&S Cycle, Inc., a leading V-twin engine manufacturing
company, where he drove product innovation and
process improvement to new levels. Prior to joining
S&S, Geoff was the first employee and Chief Engineer
at the Victory Motorcycle division of Polaris
Industries, Inc., in Roseau, Minnesota. Geoff
has also served in various senior engineering
capacities at General Motors, Bombardier Recreational
Products (Valcourt, Quebec), BSA-Triumph Motorcycles
and Norton-Villiers Motorcycle Group. "Having
Geoff on our team is a big win for Indian®," commented
Indian President, David Wright. "His breadth and
depth of knowledge of the American motorcycle
market is impressive and his technical capabilities
unsurpassed. He has outstanding powertrain and
chassis design and development experience which
we will put to good use. He is the perfect person
for this role."
Mr. Burgess commented, "I know that the executive
management of Indian® understand the importance
of product development, engineering and testing
to current industry OEM standards. I have been
very impressed with their thoughtful and long-term
approach to this exciting opportunity."
Indian is presently seeking to expand its team
of engine and chassis engineers, technicians and
CAD designers. "Our team will focus on design,
quality, craftsmanship and service," commented
Mr. Wright. "Indian remains among the most powerful
brands in the U.S. motorcycle market, and our
team is committed to re-building the extraordinary
legend of Indian®."
In the first half of 2007, Indian® will begin
the process of developing a small but highly qualified
network of motorcycle dealers who understand and
appreciate the heritage of Indian® and recognize
the growth potential of this opportunity. The
controlling shareholder of Indian® Motorcycle
Company is London based Stellican Limited which
has an impressive track record of resurrecting
classic brands, including, most recently, the
successful re-launch of Chris-Craft® boats, which
was founded in 1874 and is among the oldest boat
brands in the United States. "We will apply the
same practical and long-term approach to Indian
as we have employed successfully at Chris-Craft,"
commented Stephen Julius, Chairman of both Indian
Motorcycle and Chris-Craft. "We are confident
we will repeat our success with Indian® by remaining
true to the rich heritage of this incredible brand
and doing things slowly and thoroughly. We are
certain that there is an important role for Indian®
in the future of the American motorcycle market,"
added Mr. Julius.
Update to the Indian® Motorcycle Community (Sarasota, FL (May 1, 2006))
Happy Spring! As promised, 2006 is shaping up to be an exciting
year for Indian Motorcycle Company. As we've said
since our acquisition of Indian's assets from
liquidation, this will be a long road, but one
well worth taking. We remain as committed as ever
to building Indian for the long haul. The first
four months of 2006 have been spent on the following
key activities: (1) Securing a permanent home
for Indian Motorcycle Company. This is a complex
process that requires coordination of state, county
and community-level incentives, private real estate
transaction(s), etc. We have not yet finalized
our location plans, but are very close to doing
so. We were hopeful that we would have an announcement
to make in the first quarter of 2006, but it appears
as if the second quarter is a more realistic goal.
As soon as there is a "final" deal, we will immediately
share the great news! (2) Developing our team.
We have selected several additional key members
of our team, most notably on the engineering front,
and will be making announcements in the motorcycle
media shortly regarding those team member hires.
Our team will reflect, first and foremost, our
commitment to design and engineering. (3) Designing
the next generation Indian motorcycles. We have
been working with our lead designer on the development
of the next generation of Indian's products. This
designer is exceptionally talented and is developing
some incredible products that reflect the great
heritage of Indian. These are exciting designs
that build off the elements designed in Gilroy,
California, but with a better fit and finish and
a more highly-engineered product. I am confident
that you will be thrilled with our new line-up.
(4) Further supply base development. We continue
to develop our relationships with our key suppliers
and strengthen our supply base. As is the case
with any manufacturer, we will be highly-dependent
on our supply base and, as such, will work with
world-class organizations only.
We were also happy to see the release
of The World's Fastest Indian (www.worldsfastestindian.com),
a movie starring Sir Anthony Hopkins. I know the
movie was not shown in every city in the U.S.
(not even all major cities); however, this is
a movie worth going out of your way to see. If
all else fails, I'm told by the producers of the
movie that it will be released on DVD on June
13th.
We continue to appreciate your
patience, enthusiasm and commitment to Indian
Motorcycles. We look forward to sharing some major
announcements with you shortly. See you on the
road!
Sincerely,
David P. Wright
President
Indian Motorcycle Company
Quarterly Update to the Indian®
Motorcycle Community Sarasota, FL (January 1,
2006)
Happy and healthy New Year!
I hope you had a great holiday season. Fortunately, in Florida, we get to ride year round, which we took full advantage
of over the holidays. Our 2004 Chiefs are running very well, thanks to Frank Aliano and his
team at Blackhawk Motorworks (www.blackhawkmotorworks.com) for ensuring our Powerplus
engines are in tip-top shape.
2006 promises to be an exciting year for Indian.
We made solid progress in 2005 toward our goal
of commencing production in second half of 2006
for the 2007 model year.
In summary, we achieved the following:
(i) worked with previous IMC employees
to fully understand the technical issues associated
with the Indian product line-up; (ii) surveyed
2002-2004 Indian Chief owners to ensure we understand
their experience with these motorcycles, from
a design, functionality and reliability perspective,
and rewarded those survey respondents with a beautiful
Indian Motorcycle baseball hat; (iii) began the
process of addressing outstanding technical issues
to ensure Indian’s motorcycles are reliable, beautiful
and fun to ride; (iv) introduced smart design
changes to the bikes that will ensure Indian is
true to its rich design heritage, while at the
same time “looking forward” to the future; (v)
commenced commercial discussions with our supply
base of 100+ suppliers; (vi) narrowed down our
manufacturing site options to a half dozen sites,
mostly located in the Southeast; (vii) hired key
members of our team who will form the foundation
upon which Indian will be resurrected; (viii)
introduced new merchandise via www.indianmotorcycle.com
which will enable riders to continue to wear the
Indian colors with pride during this pre-production
phase; (ix) commenced a robust licensing program,
which we anticipate will grow significantly in
2006; (x) begun to “take names” of people and
businesses who are interested in an Indian dealership
toward the end of 2006, the response to which
has been overwhelming; (xi) communicated with
Indian riders and the rest of the Indian community
via email, telephone, website, letters, rallies
(e.g., Indian Rally at Indian Point – “IRIP”),
etc., in an effort to keep everyone “in the loop”
regarding our plans for Indian well into the future.
In summary, although we are not in production,
it has been an extremely busy and productive year
for Indian Motorcycle Company. We are committed
to building Indian for the long haul and are taking
smart and necessary steps to ensure Indian is
built on a solid foundation. Looking out at 2006,
we have much to get done. Our key priorities for
the new year are as follows: (i) secure a manufacturing
location that maximizes Indian’s exposure and
long-term commercial success;
(ii) finalize bike designs; (iii) develop a complete
parts and accessories range for 1999 – 2004 Indian
models as well as “new” Indian models;
(iv) secure high quality
dealerships; (v) begin marketing activities; (vi)
commence production.
It promises to be another
exciting and busy year! We are also looking forward
to the release of World’s Fastest Indian (www.worldsfastestindian.com),
a movie starring Sir Anthony Hopkins, scheduled
to be released nationally on February 3, 2006.
I’m confident all Indian riders, as well as other
motorcycle enthusiasts will enjoy this great film.
Last, but not least, we are also looking forward
to the Indian Rally at Indian Point III (May 14
– 21, 2006; www.huntersfriendresort.com/irip06.htm).
This event promises to be a great time for everybody
and I look forward to participating again this
year. We continue to appreciate your patience,
enthusiasm and commitment to Indian Motorcycles.
We know Indian has tremendous potential and we
intend to use our experience, energy, capital
and enthusiasm to ensure Indian is returned to
greatness. I wish you, your family and your friends
a safe, happy and healthy 2006. I’ll see you on
the road!
Sincerely,
David P. Wright, President
Indian Motorcycle Company
Quarterly Update to the Indian® Motorcycle Community
Sarasota, FL (July 1, 2005)
Greetings from Florida. I hope everyone is out enjoying their bikes and the summer weather. I’m looking forward to getting some good
riding in over the upcoming Fourth of July weekend. I’m enjoying my 2004 Chief®, it is a great bike and has provided me the
opportunity to ride with fellow Indian® riders and to get to know these products better. We believe the product is fundamentally
sound, not to mention beautiful, and that these bikes represent a solid starting point for Indian.
I enjoyed a great weekend at the Indian Rally at Indian Point in Branson, Missouri in May – what a turnout it was!
It was great to see so many Indian riders out enjoying their bikes and each others’ company. I had the fortunate opportunity
to address the attendees on Friday night, which provided a good opportunity for us to “get to know each other.” I will never
forget the weekend as it was our first public event as the owners of Indian. The one thing that continues to inspire us is the
loyalty and the enthusiasm of the Indian riders. We share your enthusiasm and your excitement about the future of Indian.
As I indicated in Branson, the resurrection of Indian will not happen overnight, but it will happen, and it will be worth
the wait. Thanks to everyone who made it to Branson, some from as far away as Hawaii (I trust they didn’t ride
to Branson!). I enjoyed getting to know many of you into the wee hours of the morning and I look forward to getting to know the rest
of you at future events. The best part about this business is the opportunity to create great Indian memories, including
IRIP III next May!
As you know, we’re in a Pre-Production Phase. Admittedly, it is not the most exciting phase, but it is the most important.
We are obsessed with building quality products and quality products start with a rigorous engineering and testing program. There
are issues that need to be resolved – and will be resolved – but it is genuinely difficult to predict exactly how long this phase will
last. We plan to be in production in 2006, but whether it is early or late in the year will be determined by the duration
of our engineering and testing efforts. We are confident that the results of this exhaustive process will not disappoint. We are working with a team of people
that we believe were the most highly-regarded engineers at the former Indian Motorcycle Corporation in Gilroy, California.
The fact that these talented people want to work with us is testament to their continued belief in Indian and in our
ability to “get it done.” As the start of production (“SOP”) date is solidified over the coming months, we will then commence
related activities, including rounding out our team, identifying and outfitting a plant, developing a dealer network, commencing
parts and accessories operations, etc. All elements of the business will be integrated to ensure a smooth and robust commercial launch.
In an effort to better understand the technical and design issues and satisfaction of Indian Motorcycle owners, we designed
and deployed a Chief owners’ survey in May. We were overwhelmed by the response rate, which approached 50%. We are presently
focused on owners of 2002, 2003 and 2004 Chiefs in order to better understand the issues associated with the Powerplus™ 100
engine, as well as the Chief chassis. We are reviewing this feedback with our engineers to ensure our testing efforts
are focused on the problems you have experienced in the field. I want to personally thank each of you for your participation
in this survey, this information is invaluable and will ensure the bikes we build will be beautiful, reliable and fun to ride.
We plan to survey Scout and Spirit owners next, so be prepared!
Over the past several months, we’ve been methodically contacting Indian’s former suppliers, among other important activities.
We have over 150 suppliers that hold the keys to our success. We will work with world-class suppliers who know how to build
quality parts, at good prices and deliver them on time. As you can imagine, it is a significant undertaking to establish
a working relationship with each of these suppliers. Given the proprietary nature of Indian’s products, suppliers generally
don’t have inventory on hand and it will take time before the entire supply chain is production ready.
We will continue to keep you up-to-date via www.indianmotorcycle.com on a quarterly basis. Thanks again for your patience,
support, and interest in this great endeavor.
Happy Fourth!
Sincerely,
David P. Wright
President
Indian Motorcycle Company
Quarterly Update to the Indian Motorcycle Community
Sarasota, FL (March 31, 2005)
(source article)
Spring has arrived and a new riding season is underway. We
enjoyed a great trip to Daytona Beach for Bike Week to kick off the season and we were
happy to see many Indian bikes and Indian riders enjoying their time in Daytona. Our experience
in
Daytona made us even more excited about and convinced of this great opportunity to resurrect
Indian®. We look forward to many more exciting Bike Weeks in the years ahead and to sharing
good times with Indian riders.
We have decided to make Quarterly Updates available via www.indianmotorcycle.com (under
the “News” section). We recognize how important it is to keep the Indian community up-to-date
with our plans as they become available. Although we don’t have any “big” news to report this
quarter, we are pleased to report that we have made great strides over the previous three months
in developing our game plan for Indian®. As we’ve said before, this is a big undertaking, but we
continue to make steady progress toward the production of Indian® motorcycles. We are
presently in a “Pre-Production Phase” which we expect will last 9-12 months. The output
of this phase will be a fully prototyped, sourced, and tested range of motorcycles that
is prepared to be
manufactured in a production environment. Our focus over the past several months has been
on developing our engine strategy, with additional emphasis on motorcycle design and supplier
development.
In terms of the engine, we are evaluating the Powerplus engine and have had extensive
discussions with Frank Aliano, Steve “Posie” Pfaff, Joe Malfa and others. We have also met
with Jerry Korrect of Thunder Heart Performance and Performance Assembly Solution (PAS).
There is such an incredible knowledge of this engine, it gives us confidence that the future of the
Powerplus is bright, although further tests, etc., will be conducted before we definitively elect
this option going forward. The 2008 CARB and 2010 EPA regulations present some complexity
for the Powerplus and we are assessing the ability of the Powerplus to meet these more stringent
noise and emissions regulations, through modifications such as electronic fuel injection (EFI),
and other enhancements. Like many of you, we’re hopeful the Powerplus is “the answer” – we
think it’s the most beautiful engine we’ve seen, but we need to be entirely confident of
its performance and reliability before proceeding with it.
We’ve also spent considerable efforts understanding Indian motorcycle design issues. Indian has
such a rich design heritage that we can draw from to develop bikes that reflect the past of Indian,
while being innovative and modern in their styling. We are likely to use the previous (2003/04)
bikes as a “starting point” but will make significant improvements to both the design and
functionality of these machines to deliver exciting and beautiful products that perform
exceptionally well.
On a related note, we have contacted a large number of the former Indian suppliers. By the end,
we believe Indian Motorcycle Corporation of Gilroy, California, had assembled a world-class
group of suppliers, many of whom we will undoubtedly do business with in the future. In this
business, strong suppliers are the key to success and we feel we have some exceptionally strong
supplier relationships that we will continue to build over time.
Our “Pre-Production Phase” will take place primarily in Sarasota, Florida. Toward the end of
this Phase, we will begin the process of finding a permanent home for Indian. We will explore
many location options for Indian and we will select the location that maximizes the probability
of Indian’s long-term commercial success. Finding a permanent home for Indian is not a
top priority right now, but will become increasingly important as the year progresses.
Similarly, as the Pre-Production Phase is concluded and we prepare for full-scale operations, we
will begin to develop our dealership network. We remain committed to working with worldclass
dealers who understand the value of the Indian brand and our products and who
consistently treat their customers exceptionally well. We will give them everything they need, in
particular exceptional products, to deliver a great experience to their customers.
In closing, we remain thrilled about this opportunity. We are the fortunate stewards of this great
brand and we will do our best to serve Indian and our riders to the best of our ability. Thanks
again for your patience, support, and enthusiasm. Indian will return, once and for all.
Before signing off, we are seeking to acquire a 2004 Chief, a 2004 Spirit and a 2004 Scout to be
used for prototyping and design purposes. If you can help us locate a genuine 2004 Indian,
please contact me, Dave Wright, directly (dave@indianmotorcycle.com).
We’ll “reward” anyone who helps us find and acquire a 2004 Indian (reward to be determined!).
Thanks again for your interest in this exciting endeavor.
Sincerely,
David P. Wright
Stephen M. Julius
Indian Motorcycle
Here is the latest scoop on IMC: Source
Press Release
A
Year-End Update to the Indian Motorcycle Community Sarasota, FL (December
16, 2004) --
As many of you know, we acquired
the Indian® motorcycle brand
on July 21, 2004 (see Press Release dated July 26, 2004) and are presently
planning the re-launch of
Indian Motorcycle. We are excited about this incredible opportunity
to put Indian back on the map–permanently. We wanted to take
this opportunity to thank you for the support and enthusiasm you have
shown us during 2004. We’d also like to update you on our current
activities.
We have been truly overwhelmed by the level of excitement shown by
the Indian community since our
acquisition of this storied brand. We will do our best to ensure that
your enthusiasm and support are
rewarded over time through world-class products and services. The passion
that surrounds Indian
Motorcycle inspires us every day. We thank you for your belief in what
we’re doing and for the many
emails, phone calls, chat board discussions, etc. expressing your interest,
support and viewpoints.
We are currently in an intense business planning phase. We are anxious
to begin operations but believe
patience, thoroughness and care are required at this time in order
to put Indian on the path to long-term
success. We did not acquire the Indian Motorcycle facility in Gilroy,
California, as we believe that facility
was sub-optimal from a manufacturing perspective. As such, we are developing
the Indian business plan
from the ground up. There are several key questions we are currently
addressing: location, motorcycle
models, engine technology, operations timeline, dealer strategy, etc.
With respect to location, we have
had inquiries from each of the 50 states and we will give many locations
serious consideration.
Ultimately, we will select the location that maximizes Indian’s
probability of long-term commercial
success, which will include such variables as economic incentives,
cost of doing business (transportation,
taxes, etc.), quality of labor pool, marketing advantages, etc. Frankly,
we’ve focused to date on what will
happen within the factory more than where the factory will physically
be located. We will likely address
the location issue more fully in the first quarter of 2005. In terms
of motorcycle models and engine
technology, our objective is to build “bulletproof” products
that are reliable, comfortable, beautiful and fun
to ride. We are currently reviewing the engineering work that was done
at Gilroy to determine whether it
meets this criteria. The amount of engineering work that is required
will ultimately determine our
operational timeline. We believe it is reasonable to expect operations
to begin in 6-12 months and for
manufacturing to begin in earnest in 9-15 months. In general, the timeline
will be driven by our ability to
deliver high quality products, not by specific date milestones as we
believe was the case in Gilroy. We
will begin the process of developing our dealer network in 2005 and
believe there were some exceptional
former Indian dealers that should and will be given consideration.
We will require that our dealers are
willing and able to deliver world-class service to Indian riders. We
will provide our dealers with
exceptional motorcycles, parts, accessories and systems that will enable
them to deliver the best
customer experience in the motorcycle industry today.
We have begun
limited licensing of the Indian® brand, which we
believe will achieve the following:
- Ensure Indian merchandise is available to the Indian community
during the re-launch period.
- Enable us
to further build awareness of the Indian brand.
- Provide an opportunity
to begin to work with world-class
licensees who have the ability to manufacture high quality Indian products.
- Strengthen our e-commerce
capabilities to ensure we’re able to handle the significant volume
we expect when we commence fullfledged
operations.
If you’re interested, many items
are currently available at www.indianmotorcycle.com (Merchandise
link). We can’t emphasize enough how excited we are about this
opportunity.
As
many of you know, we also own a company, Chris Craft boats (www.chriscraft.com),
another American
icon (founded in 1874), which
we acquired out of a bankruptcy proceeding in 2001. Within 2 years,
the company went from nonexistent
to flourishing under our ownership. We are confident we can achieve
the same outcome with
Indian. We will keep you up to date regarding our progress via www.indianmotorcycle.com,
particularly
as key decisions are made in the future.
Feel free to send any emails
to Dave Wright at
dwright@stellican.com.
Thanks again for your patience, support and
enthusiasm. Rest assured, we’re
doing our best to ensure Indian is permanently returned to greatness.
Happy holidays to you and yours.
Sincerely,
Stephen M. Julius
David P. Wright
Stellican Limited
Source
Article
Indian Motorcycle finds saviour
By Paul Betts in Paris
Published: July 24 2004 5:00 | Last Updated: July 24 2004 5:00
Indian Motorcycle, the US motorcycle brand that once outsold rival Harley-Davidson, is being
revived by Stephen Julius, an Anglo-Italian entrepreneur who specialises in the takeover
of distressed heritage brands.
Through Stellican, his London-based private equity firm, Mr Julius has acquired for an
undisclosed sum the trademarks and intellectual property rights of the bankrupt Californian-based
company.
He intends to re-launch the venerable brand - known for its Red Indian logo painted on
the motorcycle's tank - with the construction of a new manufacturing plant in the US.
The acquisition is the latest in a series of high-profile investments Mr Julius has made
in iconic brands fallen on hard times. He bought, turned round and subsequently sold
on Riva, the Italian speedboat manufacturer synonymous with the film La Dolce Vita.
He later bought and returned to profit Chris-Craft, Riva's US rival in the jet-set speedboat
and motor cruiser market. He was also the first foreigner to buy a first division Italian
football club, Vicenza.
He said he had snapped up Indian Motorcycle after reading an announcement
in the Financial Times that the brand was to be sold at auction. "I am fascinated by heritage brands
that have lost their way and other people have written off but I believe can be re-launched," he
said.
"To the world of motorcycles, this brand is what Chris-Craft is to the world of boats," he
added.
Founded in 1901 in Massachusetts, two years before Harley-Davidson, the
company became a leader in the US for the next 50 years with nearly 50 per cent of
the market. Its
big "Indian
Chief" model pioneered today's motorcycle cruisers now dominated by Harley-Davidson.
The company fell on hard times, filed for bankruptcy in 1953 and for 45 years the Indian
brand was wrapped up in a trademark court. The company was restarted in 1998 in California
but went into liquidation last year.
Mr Julius appears confident of reviving the brand even though he does
not plan to take Harley-Davidson head on. "There are two opportunities for us: people who do not
want a Harley and those with Harleys who want to buy a different second bike," he
explained.
The US market for heavy cruisers - bikes with engines above 900cc - exceeds $4bn a year.
Costing anything between $12,000-$25,000 each, cruisers have increasingly attracted rich
urbanites such as lawyers and bankers.
"We believe we can build a niche at the top end of this market selling models at
a premium to Harley," Mr Julius said.
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